'Believing' is the first step to 'becoming'
If you want to reach your desired potential and go beyond your perceived limitations, I can help you.
I’m Victoria Liu – a trauma-informed leadership expert, bestselling author, and Master Executive Coach. With 20+ years leading global transformations at BlackRock and other top-tier organizations, I’ve coached over 4,000 executives to breakthrough success.
My practice combines decades of practical experience in professional services with advanced training from Cambridge University, Harvard and MIT. I specialize in unlocking the potential of “unconventional” leaders – introverts, neurodivergent professionals, and multicultural talent who are often overlooked despite their exceptional capabilities.
Good to meet you.
My interest in coaching began when I experienced for myself how powerful it was in accelerating my growth, learning and development. It allowed me to understand how certain mindsets and limiting beliefs were holding me back from taking charge.
Originally from New Zealand with a Hong Kong Chinese migrant background, I worked my way to become one of the youngest Senior Directors in global investment banking, leading teams of over 700 staff across multiple continents.
I became fascinated by the intersection of psychology and high-performance leadership – mastering tools from neuroscience, trauma-informed practices, and positive psychology that I now bring to my clients.
Over time, this interest evolved into a passion for mentoring leaders who feel “different”- helping them reach greater self-awareness, facilitate their own breakthroughs, and transform perceived limitations into competitive advantages.
Credentials:
- Master Executive Coach (Cambridge University)
- Accredited: ICF, EMCC, Association for Coaching
- Fellow of Institute of Coaching (Harvard Medical School)
- Fellow of Association for Coaching
- 10,000+ coaching hours delivered
- Author of Best Seller “Quiet Perseverance”
Victoria helped ease my anger and frustration and identified my purpose in life. She motivated me to step out of my darkness and depression and supported me with kindness and sensitivity. She understood my struggles and insecurities and helped me move forward during this very difficult period. It was wonderful to be coached by Victoria.
(MD Trading desk, Male, Investment Banking)
Victoria was my trusted advisor and guide as I set up my business during COVID pandemic, her structured framework enables me to have greater clarity, manage my time and resources, prioritise and most of all, a clear step by step roadmap that suits my needs. I was overwhelmed and stuck and she guided me like my personal GPS!
(Founder, Female, Start-up)
I worked with Victoria for 6 months during her transition to Executive Coaching. She has an excellent ability to listen and analyse that only very few possess and she is extremely well structured and proactive in her approach. Combined with her executive background I found our discussions and her advice very rewarding.
(VP, Male, International Logistics and Supply Chain Services)
I worked with Victoria for three months to help me move a project forward whilst also tackling some of my fears surrounding self-promotion and progression. She facilitated our conversation with insightful questions and taught me a number of really helpful techniques to reduce my stress levels and take control of my work. Victoria is a joy to work with and has great instincts and I highly recommend her as a coach.
(Associate, Female, London City Law Firm)
My memoir.
“Quiet Perseverance” by Victoria Liu reveals how an introverted immigrant rises to leadership in global finance. Through thirty transformative lessons, Liu shares her journey of turning perceived weaknesses into strengths, offering a roadmap for unconventional leaders. This memoir empowers introverts, migrants, and anyone feeling out of place in leadership to embrace their unique superpowers, navigate cultural differences, and rise with quiet confidence. Discover how to be seen, heard, and valued while staying true to your authentic, introspective self.
